If you’re looking for the most effective, lowest-cost growth strategy for your yoga studio, referrals should be at the top of your list.

Why? Because referrals aren’t just “nice to have”—they’re proven to drive higher trust, higher retention, and higher revenue.

Consider this:

• People are four times more likely to buy when referred by a friend

• 92% of people trust referrals from someone they know

• Referred clients have a 16% higher lifetime value than non-referred clients

• Businesses with formal referral programs experienced 86% more revenue growth over the past two years compared to those without one

In an industry built on relationships, community, and trust, referrals are your secret superpower. Let’s talk about how to activate them—intentionally.

The number one reason people say they’re afraid to try yoga is that they believe they’re “not flexible enough” and specific techniques to address this misconception.

Introductory offers are a strategic marketing tool for yoga studios to attract new students, build brand awareness, generate revenue, and create a sense of loyalty among those who may not have otherwise tried yoga. They can be a win-win for both the studio and the new students looking to explore the benefits of yoga.

All yoga business owners stress over how to spend their resources to get new people in the door. Let me help.

Does your fitness business offer small group or corporate classes? No - well read this to start now.

Do you want to run a sale for your yoga studio but don’t want to get lost in all the other sales?

How do you write an email that actually gets engagement? Use this template …

Why’d you come to yoga today?

Do you have a strong New Student message and strategy?